Shari McConahay grew up in the costume industry working in her parent's shop. She left the family business for college to pursue a career in psychology, but started a website to feature the shop's costumes online as a hobby. After realizing that the website could be a business in itself and combines two things she loves, Shari decided to turn back to the family's business. In 1999 Extreme Halloween was born as the interactive side of the family business and she began to concentrate on the web site full time. Since then, Shari has developed skills in e-commerce and search engine optimization that keep their websites at the top of the search engines. She manages the company's PPC campaigns, the affiliate program, advertising, and overseas the call center management. The Extreme Halloween warehouse and office space has grown from 4,500 square feet to its current size at 14,000 square feet and the company now maintains a network of 13 web sites featuring costumes and much more in what has become a multi-million dollar business. Their business is still very mom and pop in nature and is the #1 independently owned costume company online in a sea of big corporate giants. The original site and still the most popular, www.AnniesCostumes.com is one of the most visited Halloween destinations on the web.
Shari has a bachelor's degree in psychology from Nova Southeastern University, is a member and board member of the South Florida Interactive Marketing Association and a member of the National Costumer's Association.
