Just as most consumers need help making their travel plans, marketers in this non-linear, fast-changing world of interactive marketing need a guide through the dizzying maze of Web 2.0 trends and numbers.

eMarketer founder and CEO Geoff Ramsey, acting as your tour guide, will walk you through the strategies, tactics and best practices for engaging with consumers and leading them through the buying cycle using an array of digital marketing tools.

In his usual caffeine-induced style, Geoff will layout the landscape and help you figure out:

• What is the new mindset marketers need to have in order to connect with consumers today?
• Which online ad formats are growing the fastest, and why? (Hint: it's not all about search!)
• What's the secret sauce for using social media without getting your brand in trouble?
• How is online video being used by leading marketers, and how can you apply that learning to your brand?
• Is Twitter a fad, or am I missing the boat if my brand is tweeting to the world?

Register Early Online to Avoid the $10 Additional Walk-up Registrations Fee

Event Details Time/Date: 6:30-9:30 pm Thursday, 8-13-2009 Place: Gulfstream Park in the Sport of Kings Lounge 901 S. Federal Hwy Hallandale, FL  Contact: membership@sfima.com Member Cost & Registration Free Non Member Cost &    Registration $39 & $49 for walkups