Join Us for a 1-Day Workshop Taught by Leading Professionals in Interactive, about:
Using Twitter and Social Media to Increase Profits Twitter, LinkedIn, Facebook, Blogs, Podcasts & more
Registration check-in and continental breakfast from 8:00 am - 9:00 am Workshop begins at 9 am (Lunch and snacks also provided)
Nova Southeastern University
H. Wayne Huizenga School of Business and Entrepreneurship located in the Carl DeSantis Building (North campus entrance building #8).
Julian and Ellen Knight Lecture Hall, Room 1124
Paid visitor parking available on the 1st floor of the Library and main student garage (bld. #9). Google Map or Call for Directions: (954) 262-7300
The media landscape is changing daily, and what worked last year may not work now. Social Media has emerged as one of the hottest trends and is being used to generate leads and profits for large and small businesses, nationally and locally. Most social media tools are free, but the challenge is to stand out from the 100 million others online. This SFIMA Workshop course will teach you the tools and tactics you need to attract customers and coverage.
The expert panel includes:
Melissa Goodis of Crispin Porter Bogusky (the agency that won the Grand Effie Award for results related to the Burger King "Whopper Freakout" campaign)
These experts have personally launched successful programs in fast food, motivation, self-help, music, legal, hospitality, travel, high tech, retail and other industries.
This SFIMA WORKSHOP is a must-have for marketers and agencies that are looking to learn how to launch and manage successful social media marketing campaigns on a local and national basis.
SFIMA Workshop Agenda:
Understanding the Social Media Landscape
Social Media Channels and what they mean to your brand
Social Media Monitoring, Measurements & Metrics
Social Networks
Twitter
Facebook
LinkedIn
Widgets
Blogs, Word Press and Podcasts
Word of Mouth
Creating Profits Through Social Media Marketing
Social Media Case Studies
And much more...
Who Should Attend:
Marketers:
Online Marketing Directors
Vice President of Marketing
Marketing Directors
Marketing Managers
Business Development Staff
Community Managers
Customer Service Directors
PR Directors
PR Support Staff
Editorial Staff
Media Buyers
Research & Consumer Insights Staff
Agencies:
Digital Media Directors
Media Planners
PR Team
Account Managers
Creative Directors
Creative Services Team
Research Team
Community Managers
Agenda for Course (details subject to change):
8:00 AM - 8:45AM Sign-In/Continental Breakfast
8:45 AM - 9:00 AM Welcome & Opening Remarks
9:00 AM - 10:30 AM Morning Session
10:30 AM - 11:00 AM Morning Break/Refreshments
11:00 AM - 12:00 PM Morning Session Continued
12:00 PM - 12:45 PM Luncheon Served
12:45 PM - 1:45 PM Afternoon Session
1:45 PM - 2:00 PM Early Afternoon Break/Refreshments
2:00 PM - 3:00 PM Afternoon Session Continued
3:00 PM - 3:15 PM Afternoon Break/Refreshments
3:15 PM - 4:15 PM Afternoon Session Continued
4:15 PM - 4:45 PM Brand Case Study
4:45 PM - 5:00 PM Q&A All Panelists
This event costs $99 for SFIMA members. For non-members it costs $249, which includes a one-year membership to SFIMA. Membership includes free attendance at regular monthly programs and much more. There is also special $49 student pricing, when booked in advance and with a valid student ID. SFIMA Workshops sell out every time so don't get left out and register today. SFIMA Workshops focus on “how to” tactics and are priced 4 to 6 times lower than similar courses because SFIMA is a non-profit forum. Register for this event today.
Note: One Year SFIMA Membership included in the cost of $249 for Nonmembers.
Contact John Bejarano at: john@firstclassalliance.com for a student discount of $49 with a valid student ID.
View our last SFIMA Workshop Event
Event Details
Time/Date:
9:00 am - 5:00 pm
Friday, 7-17-2009
Place:
Nova Southeastern University
3301 College Avenue
Davie
FL, 33134-7796
Friday, 7-17-2009
