Whether you advertise cars or car washes, your budget for local Internet marketing is probably expanding. But how do you evaluate all your local options? How do you improve your ROI? Find out the latest from our expert speakers from Advertising.com, Centro, Ingenio & Yellowpages.com.

This panel will focus on the "Local Media Mix", that is, what is the best way for marketers to reach local markets and consumers online. What is the proper "mix" of local sites, networks, portals, search, etc that should be utilized to effectively reach the local target audience.

Moderator
Joe Laratro, president of Tandem Interactive and president of South Florida Interactive Marketing Association.

Panel
Dave Carberry is the Director of Search Marketing has worked on Search Engine Marketing since 2000, handling both small businesses and Fortune 500 companies. He is currently responsible for gathering market feedback to constantly improve Advertising.com's search platform. Dave speaks regularly at search marketing and online focused conferences and is a member of SEMPO and IAB.

Shawn Riegsecker is chairman of Centro. The company helps 150 of the Fortune 500 companies and hundreds of other businesses to simplify local online media buying. In addition, they handle placements on 6,000+ local publisher sites and networks. Shawn Reigsecker founded Centro, after working in traditional newspaper advertising and local ad networks.

Owen Weed is the General Manager and Managing Director of East Coast Sales and Strategy at Ingenio & Yellowpages.com (an AT&T Media Company). He is responsible for the day-to-day operations of Ingenio's sales organization on the East Coast, as well as the development of strategic relationships with search engine marketing and traditional agencies.