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  • Land of the Evergreen: Content Marketing for Digital Marketers

Given the many layers associated with content marketing, staying relevant is one of the many key components necessary for driving engagement. The challenge of staying synchronized with every change to content delivery platforms, can be exhausting.

KEY
TAKEAWAYS

  • Building an evergreen content strategy

  • Behavioral matchmaking

  • Ebbing and Flowing: Find your rhythm

  • Cultivate in microforms

Given the many layers associated with content marketing, staying relevant is one of the many key components necessary for driving engagement. The challenge of staying synchronized with every change to content delivery platforms, can be exhausting. Understanding distribution overlaps and what it means for your content creation is essential to audience alignment. In a time when software changes are pushed to users almost daily, every new feature set is an opportunity to explore creative ways of engaging your audience. Conversely, change can also simultaneously break your workflow. Adjusting to shifts in multiple marketing channels is not only a technological challenge, it will also reveal weaknesses and strengths in the adaptability of your strategy.

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Members & Guests: Free*

Non-Members: $39
Walk-up Registration: $49

Networking: 6:30 – 7:30 p.m.     Presentation: 7:30 – 8:30 p.m.

Speaker

Andrew Quarrie
CEO/Chief Content Strategist, Jurnid
Andrew Quarrie is the Founder of Jurnid, a web platform where digital marketers and creative agencies source freelance content writing. Over a decade as a multifaceted creative, Andrew now focuses on user-centric B2B and B2C branded offline and online content. His freelance/consulting career involved projects spanning both regional companies throughout South Florida and multi-national brands. Andrew has worked in myriad professional creative roles, which includes chief audio engineer, multimedia producer, web UI/UX design, and digital marketing. He now pours his experience into Jurnid as CEO/Chief Content Strategist. Andrew is also the host of Jurnid Sessions, a tech and content strategy meet-up. He recently launched Urbanism Summit, a full day event for multi-disciplinary discussions and activations by expert practitioners of new urbanism. Andrew is also a board member of The Fairchild Palms, supporting the environmental conservation initiatives of The Fairchild Challenge of the Fairchild Tropical Botanic Garden. Find him on Linkedin: http://linkedin.com/in/andrewquarrie
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