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  • Demystifying Innovation Using Customer Journeys


  • Understanding customer journeys and the value of using this technique.

  • Learning the different altitudes of the various types of customer journeys.

  • How finding the “white space” in your customer experience can lead to huge gains.

  • Understanding how using a customer journey driven method will lead to faster and more sustained innovation.

Innovation and Digital Transformation are difficult topics for organizations to comprehend and execute.

Bill Bulman will discuss fusing Innovation, Design Thinking and Customer Journeys to bring a more customer-centric approach to tackling innovation and finding the “white space” for clients to better engage with customers where they are and when they want to be engaged with.

Coming out of this session, Bill hopes to provide you with a new set of tools to help you find the “white space” with your customer’s interactions with your brand, and how to potentially create innovative and hopefully disruptive solutions to win against your competitors.





Bill Bulman
National Customer Experience & Design Lead, Centric
Bill leads Centric’s National Customer Experience & Design (CXD) practice. He has more than 20 years of experience with highly effective and innovative global design/UX companies that help clients better connect with their customers. His design leadership experience includes leading design organizations at startups, software companies, digital agencies and global technology consulting firms.     Prior to joining Centric, Bill held senior design leadership roles at firms like Autodesk, Salesforce, Accenture/Avanade, Leo Burnett and Ogilvy among others. Bill has had the honor of delivering design and innovation for 27 companies on Forbes “Top 50 Most Admired Companies” list.     Bill is passionate about helping organizations better understand the value of design and how to scale design to successfully improve their chances of creating truly innovative and disruptive products. He is an avid speaker on these topics at conferences and loves to discuss how design is changing business models every day.
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