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  • The Evolution of Programmatic Media: Two Case Studies from Dr Pepper Snapple Group


  • Examine a brief history of programmatic and the evolution of media buying

  • Explore success stories from the Dr. Pepper Snapple Group

  • Hear some bold predictions for the future of programmatic

Like It or Not, Programmatic is Here to Stay

With 2017 shaping up to be another benchmark year in programmatic media, it’s becoming increasingly important to understand what it is, why it’s become essential, and how it’s transforming digital advertising. According to eMarketer, U.S. programmatic digital display advertising will jump to $33 billion in 2017 – more than two-thirds of all digital display spend.

In this session, Teresa will examine a brief history of programmatic and the evolution of media buying, explore two specific success stories with Dr Pepper Snapple Group, and make some bold predictions for the future of programmatic.

Case Study #1:  Schweppes Sparkling Water – Driving Incremental Sales for a Niche Brand

Case Study #2: “Pick Your Pepper” – Integrated Marketing to Engage the Consumer

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Their success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. They have seven of the top 10 non-cola soft drinks, and nine of their 10 leading brands are No. 1 or No. 2 in their flavor categories. In addition to their flagship Dr Pepper and Snapple brands, their portfolio includes 7UP, A&W, Bai, Canada Dry, Clamato, Crush, Hawaiian Punch, IBC, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda.


Teresa Blahnik
Associate Director, Programmatic, Centro

Teresa joined Centro in 2010 as a media strategist. It was in this role where she was first exposed to the world of programmatic media, and she became fascinated with how the tools and tech could be used to drive results for advertisers. That fascination eventually led her to join Centro's programmatic buying team, where she immersed herself in the space and managed digital campaigns through their entire lifecycle from planning to completion.

In her current role as an Associate Director of Programmatic, Teresa works closely with Centro's internal buying team on the strategy and execution of successful programmatic campaigns.

Before joining Centro, Teresa worked for Conde Nast as a media planner. She began her career there in print, before moving to digital, and she has worked for publications such as GQ, Conde Nast Traveler, Brides, and Epicurious.

Centro is a digital advertising company. Our software makes digital advertising easier by integrating and automating digital media buying across all major channels, sites, and devices. Since 2001, we have successfully planned and executed more than 250,000 campaigns across all digital display platforms and ad format types. Through our technology, we help agency teams, brand marketers, and publishers improve campaign performance, gain client trust, win new business, and empower employees. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture, including awards and positive reviews from Fortune, Advertising Age, Crain’s Chicago Business, and Glassdoor.
Funky & Festive Holiday Party | Dec 13 @ 6:00:pm