How to develop effective internal marketing programs to drive cultural change
What are the key ingredients for a successful employee advocacy programs
How to measure success of a cultural marketing program
Corporate culture has become a pop culture buzzword, but many executives don’t clearly understand the business purpose. This is one of the most untapped areas for marketers. Why? Consider this chain effect: Driving the right company narrative affects employee’s behaviors > collective behavior change affects company’s culture > and healthy organizational culture affects the entire company’s productivity. The stakes are high, with 70% of American employees are “disengaged” costing companies $450-to-$550 billion in lost productivity per year (Gallup). In his talk, Hugh will address the genesis of the organizational culture movement, why it has become essential to growing a robust business and why it might possibly be the future of marketing.
Gapingvoid is a Consultancy + Visual Communications Agency. Since 2008, Gapingvoid has been informing culture and inspiring new thinking at companies from the likes of Microsoft and Rackspace to Deloitte and Roche Pharma. The power of meaningful inspiration and unique style of Gapingvoid works and executions sets us in the hybrid space of artist, creative, consulting and marketing gurus. The Gapingvoid method involves Culture Science™, an evolution of Lean Six Sigma methodology to create measurable culture change. Executions are based in language and visuals that connect at a visceral, emotional level. We believe that change happens bottom up, and therefore, we utilize your employees’ social and personal networks to inspire organic change within the business. We also create physical manifestations of what’s most important as daily reminders/visual management tools. Desirable outcomes become connected to employee beliefs in a daily and sustainable way.
Hugh MacLeod Co-Founder and Artistic Director, Gapingvoid Culture Design Group
Hugh MacLeod has been drawing about life and business for over twenty years. At the heart of Hugh’s work is one core belief: art has the power to transform business. Art expresses ideas, vision, beliefs, culture and purpose faster, better and more deeply than any other method of business communication. Founded in 2008 with business partner Jason Korman, Gapingvoid Ltd. has created custom art work for some of the largest, companies in the world, including Intel, HP, Microsoft, Roche, Zappos, VMWare and VW- and is hung in over 5,000 companies around the world.