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  • Organizational Culture and the Future of Marketing

KEY
TAKEAWAYS

  • What organizational culture is all about

  • How to develop effective internal marketing programs to drive cultural change

  • What are the key ingredients for a successful employee advocacy programs

  • How to measure success of a cultural marketing program

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Members: $FREE
Non-Members: $39.00 in advance
$49.00 at the door

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LOCATION

IGFA

300 Gulf Stream Way
Dania Beach, FL 33004

Corporate culture has become a pop culture buzzword, but many executives don’t clearly understand the business purpose. This is one of the most untapped areas for marketers. Why? Consider this chain effect: Driving the right company narrative affects employee’€™s behaviors > collective behavior change affects company’s culture > and healthy organizational culture affects the entire company’€™s productivity. The stakes are high, with 70% of American employees are “disengaged” costing companies $450-to-$550 billion in lost productivity per year (Gallup). In his talk, Jason will address the genesis of the organizational culture movement, why it has become essential to growing a robust business and why it might possibly be the future of marketing.

Jason Korman CEO at Gapingvoid
Culture Design Group

Jason is CEO of gapingvoid ltd and it’s Culture Design Group, a thought leader in the area of adapting change at scale to large organizations. He is a proven innovator, combining industry models in unexpected ways to create novel, effective approaches to business creation and growth. He has broad experience in the alcoholic beverage industry, leveraging supply chain strategies, social media and channel marketing.

Jason is particularly interested in new models for driving change in large organizations, and how creative approaches to environment shifts workplace, behavior, culture and experience. He believes that the future of effective leadership will rely heavily on new creative tools.

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Members & Guests: Free*

Non-Members: $39
Walk-up Registration: $49

Networking: 6:30 – 7:30 p.m.     Presentation: 7:30 – 8:30 p.m.

Speaker

Jason Korman
CEO , Gapingvoid Culture Design Group
Jason is CEO of gapingvoid ltd and it's Culture Design Group, a thought leader in the area of adapting change at scale to large organizations. He is a proven innovator, combining industry models in unexpected ways to create novel, effective approaches to business creation and growth. He has broad experience in the alcoholic beverage industry, leveraging supply chain strategies, social media and channel marketing. Jason is particularly interested in new models for driving change in large organizations, and how creative approaches to environment shifts workplace, behavior, culture and experience. He believes that the future of effective leadership will rely heavily on new creative tools.

About Gapingvoid Gapingvoid is a Consultancy + Visual Communications Agency. Since 2008, Gapingvoid has been informing culture and inspiring new thinking at companies from the likes of Microsoft and Rackspace to Deloitte and Roche Pharma. The power of meaningful inspiration and unique style of gapingvoid works and executions sets us in the hybrid space of artist, creative, consulting and marketing gurus. The gapingvoid method involves Culture Science™, an evolution of Lean Six Sigma methodology to create measurable culture change. Executions are based in language and visuals that connect at a visceral, emotional level. We believe that change happens bottom up, and therefore, we utilize your employees’ social and personal networks to inspire organic change within the business. We also create physical manifestations of what’s most important as daily reminders/visual management tools. Desirable outcomes become connected to employee beliefs in a daily and sustainable way.  

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Organizational Culture and the Future of Marketing | Jul 13 @ 6:30:pm
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