Marketers who follow the SAM 6® process will find that every promotion they create is exactly on point every single time. That can’t help but increase their chances of producing more leads, higher sales and a stronger brand.
Truth be told, marketing is a tough business and most promotional campaigns fail. But they shouldn’t fail because promotions were constructed without following a well thought out process. By leaning the SAM 6® process, Industry professionals such as marketing managers, graphic designers, writers and web designers will gain a level of competence that will put them miles ahead of their peers.
Lonny Kocina Founder, Media Relations Agency
Now in his 60s, Lonny Kocina has spent a lifetime in marketing. In 1987, Lonny founded Media Relations Agency, which has served several hundred clients. Media Relations Agency’s nationally trademarked Pay Per Interview Publicity® business model, which enables clients to purchase publicity by the story, is well known throughout the industry.
When the internet was in its infancy, Lonny had the business foresight to reserve available portal web addresses such as publicity.com, mediarelations.com and checkerboard.com, and advised hundreds of clients to do the same. Lonny’s greatest joy still comes from thinking about, talking about and writing about marketing. He currently teaches his popular Strategically Aimed Marketing (SAM 6) process, outlined in his best-selling book, to business leaders and those working within the marketing industry.
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