• Dominate SERPs with Exclusive SEO Training Sessions at Pubcon SFIMA!

Pubcon SFIMA SEO Sessions Teach Strategies for Reaching the Top of SERPs


Topher Kohan is the Senior Product Manager of SEO at The Weather Channel and the former SEO coordinator at CNN.com. Register today and catch his session SEO and Mobile Platforms.

The Pubcon SFIMA Summit is the one place where you can learn how to create and implement an effective, cutting edge organic search and content marketing campaign to implement at your company or for all of your clients signed with your agency.

Tackle an entire day filled with over 15 sessions of SEO and content marketing training and insider tips, and walk away a pro!


Only want to attend the SEO tracks and sessions, print this blog and your itinerary is below!



7:20 – Registration Opens

7:30 – Networking Continental Breakfast Round Table

8:00-8:10 – Conference Intro with Brett Tabke

8:30-9:15 – Google Analytics Customization with Jeffrey Nichols and Jenny Halasz, moderated by Joe Laratro

8:30-9:15 – Visual, Tangible, Audible: The Rise of Multi-Sensory Search with Purna Virji, moderated by Brett Tabke

8:30-9:15 – Merging Psychology and Content Creation with Michael Bonfils and Rebecca Murtaugh, moderated by Marty Weintraub

9:20-10:10 – SEO and Mobile Platforms with Eric Enge and Topher Kohan, moderated by Scott Polk

9:20-10:10 – Omni-Channel Talent Application with Rachel Meyer, moderated by Joe Youngblood

9:20-10:10 – How to Develop a Persona Led Content Strategy with Anthony Robinson

10:15-11:30 – KEYNOTE: Debra Jasper: A Passion for Storytelling

11:30-12:15 – SEO Tactics that Move the Needle in 2017 with Bill Hunt and Joe Laratro, moderated by Keith Goode

11:30-12:15 – Going Viral with Kat Haselkorn

11:30-12:15 – Using SEO Seasonally with Laura Scott and Ann Smarty, moderated by Victoria Edwards

12:15-1:00 – LUNCH

1:00-2:00 – Local Search with Bryant Goodall and Steve Shackelford, moderated by Eric Enge

1:00-2:00 – Digital Trends 2017 – Growing Your Business with Adam Proehl and Sean Jackson, moderated by Joe Youngblood

1:00-2:00 – StoryTelling – Brand Differentiation in a Competitive Market with Brett Dunst and Kate Paine, moderated by Rebecca Murtaugh

2:05-3:05 – In House SEO – Technical Content with Patrick Stox, Keith Goode and Dave Rohrer, moderated by Michael Bonfils

2:05-3:05 – Information Architecture for SEO with Joe Hall, moderator Rachel Meyer

2:05-3:05 – WordPress SEO with Carolyn Shelby

3:25-4:25 – Link Building 2017 with Marie Haynes, Sha Menz and Scott Polk, moderated by Jenny Halasz

3:25-4:25 – Content Repurposing with Casie Gillette and Joe Youngblood, moderated by Matt Siltata

4:30-5:30 – Negative SEO and Backlink Risks with Adam Riemer, moderated by Joe Laratro

6:30 – Pubcon SFIMA Summit After Party at Bahia Cabana – Don’t forget to RSVP!


When: February 22, 2017

Where: Greater Fort Lauderdale – Broward County Convention Center

Time:  7:30 AM – 5:30 PM ,  evening event and reception at 6:30 PM

How:  Early Registration is Closed and price is now $324 for IMA Members.

Non-Members pay $399 in advance, $649 at the door.

Register at: https://secure.pubcon.com/

Key Takeaways:


Pubcon SFIMA Summit 2017 is still in need of sponsors. It is no question that being a sponsor of the world’s most regarded marketing conference will create awareness for your brand. Check out sponsorship options at http://www.pubcon.com/exhibition-and-sponsorship-sfima-2017.

After Party Event

Get into the Florida vibe and enjoy the beautiful, beachy weather and don’t forget to RSVP for the after party being held at Fort Lauderdale’s famous Bahia Cabana! To RSVP, you will need to request a code from membership@sfima.com RSVP here: https://tandem-tailgate.eventbrite.com

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