• SFIMA July Event Preview: ORGANIZATIONAL CULTURE AND THE FUTURE OF MARKETING

Join the South Florida Interactive Marketing Association for our next educational event: July 13th at 6:30pm at the IGFA in Dania Beach

gaping-void

Gaping Void Culture Wall (Image Source: GapingVoid.com)

Corporate culture has become a pop culture buzzword, but many executives don’t clearly understand the business purpose. This is one of the most untapped areas for marketers. Why? Consider this chain effect: Driving the right company narrative affects employee’s behaviors > collective behavior change affects company’s culture > and healthy organizational culture affects the entire company’s productivity. The stakes are high, with 70% of American employees are “disengaged” costing companies $450 to $550 billion in lost productivity per year (Gallup).

Our speaker this month is Hugh MacLeod, Co-Founder and Artistic Director of Gapingvoid Culture Design Group. In his talk, Hugh will address the genesis of the organizational culture movement, why it has become essential to growing a robust business and why it might possibly be the future of marketing.

The Key Takeaway for attendees will be learning what organizational culture is all about and how building your organization’s culture can help lead you to success.

LOCATION:

IGFA

Join us at the International Game Fish Association (IGFA)

300 Gulf Stream Way
Dania Beach, FL 33004

Members & Guests: Free*

Non-Members: $39
Walk-up Registration: $49

Click HERE to Register Now

Networking: 6:30 – 7:30 p.m.     Presentation: 7:30 – 8:30 p.m.

Mark your calendars now, and follow us on Facebook and Twitter

SPEAKER: HUGH MACLEOD

Hugh MacLeod Gapingvoid

Hugh MacLeod has been drawing about life and business for over twenty years. At the heart of Hugh’s work is one core belief: art has the power to transform business. Art expresses ideas, vision, beliefs, culture and purpose faster, better and more deeply than any other method of business communication. Founded in 2008 with business partner Jason Korman, Gapingvoid Ltd. has created custom art work for some of the largest, companies in the world, including Intel, HP, Microsoft, Roche, Zappos, VMWare and VW- and is hung in over 5,000 companies around the world.

About Gapingvoid

Gapingvoid is a Consultancy + Visual Communications Agency. Since 2008, Gapingvoid has been informing culture and inspiring new thinking at companies from the likes of Microsoft and Rackspace to Deloitte and Roche Pharma. The power of meaningful inspiration and unique style of Gapingvoid works and executions sets us in the hybrid space of artist, creative, consulting and marketing gurus. The Gapingvoid method involves Culture Science™, an evolution of Lean Six Sigma methodology to create measurable culture change. Executions are based in language and visuals that connect at a visceral, emotional level. We believe that change happens bottom up, and therefore, we utilize your employees’ social and personal networks to inspire organic change within the business. We also create physical manifestations of what’s most important as daily reminders/visual management tools. Desirable outcomes become connected to employee beliefs in a daily and sustainable way.

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