• PPC Speakers and Sessions Lineup for Pubcon SFIMA Summit 2017!

Get Ready PPC Marketers, Pubcon SFIMA is Here!


Purna Virji is the Senior PPC Training Manager of Bing Ads at Microsoft, as well as a columnist for Search Engine Land and Search Engine Watch. Join her session on Visual, Tangible, Audible: The Rise of Multi-Sensory Search.

Join the industry’s leading paid search strategists and PPC marketers from around the world at Pubcon SFIMA Summit 2017, for advanced tactics for increasing your lead-gen conversion rates, managing your daily paid accounts, and lowering costs for clients while boosting the effectiveness of their campaigns. Learn advanced targeting strategies from the best minds in paid search at Pubcon SFIMA.

Only want to attend the paid search tracks and sessions, print this blog and your itinerary is below!



7:20 – Registration Opens

7:30 – Networking Continental Breakfast Round Table

8:00-8:10 – Conference Intro with Brett Tabke

8:30-9:15 – Visual, Tangible, Audible: The Rise of Multi-Sensory Search with Purna Virji, moderated by Brett Tabke

8:30-9:15 – Google Analytics Customization with Jeffrey Nichols and Jenny Halasz, moderated by Joe Laratro

9:20-10:10 – Day-to-Day PPC Management with John Ellis and Dan Golden, moderated by David Szetela

9:20-10:10 – Omni-Channel Talent Application with Rachel Meyer, moderated by Joe Youngblood

10:15-11:30 – KEYNOTE: Debra Jasper: A Passion for Storytelling

11:30-12:15 – Increase Your Lead-Gen Website Conversion Rate with Khalid Saleh and John Lawson, moderated by Adam Proehl

12:15-1:00 – LUNCH

1:00-2:00 – Digital Trends 2017 – Growing Your Business with Adam Proehl and Sean Jackson, moderated by Joe Youngblood

2:05-3:05 – PPC Data Maneuvers to Lower Cost & Boost Effectiveness with Marty Weintraub and Chris Boggs, moderated by John Lawson

3:25-4:25 – Advanced Audience and Demographic Targeting with Mark Irvine and David Szetela, moderated by Sean Jackson

4:30-5:30 – Integrated Campaigns with Matt Siltala and Julie Ewald, moderated by Chris Boggs

4:30-5:30 – Optimizing for Amazon with Steven Hope and Robyn Johnson, moderated by Jenny Halasz

6:30 – Pubcon SFIMA Summit After Party at Bahia Cabana – Don’t forget to RSVP!


 When: February 22, 2017

Where: Greater Fort Lauderdale – Broward County Convention Center

Time:  7:30 AM – 5:30 PM ,  evening event and reception at 6:30 PM

How:  Early Registration is now closed. Price is $324 for IMA Members.

Non-Members pay $399 in advance, or $649 at the door.

Register at: https://secure.pubcon.com/

Key Takeaways:


Pubcon SFIMA Summit 2017 is still in need of sponsors. It is no question that being a sponsor of the world’s most regarded marketing conference will create awareness for your brand. Check out sponsorship options at http://www.pubcon.com/exhibition-and-sponsorship-sfima-2017.

After Party Event

Get into the Florida vibe and enjoy the beautiful, beachy weather and don’t forget to RSVP for the after party being held at Fort Lauderdale’s famous Bahia Cabana! To RSVP, you will need to request a code from membership@sfima.com RSVP here: https://tandem-tailgate.eventbrite.com



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