• Programmatic Media Expert to Discuss the Evolution of Programmatic Media and Success Stories from the Dr Pepper Snapple Group

Programmatic Media Expert to Discuss the Evolution of Programmatic Media and Success Stories from the Dr Pepper Snapple Group

The South Florida Interactive Marketing Association (South Florida IMA), the tri-county’s premiere networking and professional development organization for digital marketing professionals, will present “The Evolution of Programmatic Media: Two Case Studies from Dr Pepper Snapple Group” with Teresa Blahnik, for its August educational event. The event will take place Thursday, August 17th from 6:30 to 8:30 p.m. EST at the International Game Fish Association located at 3000 Gulf Stream Way in Dania Beach, FL.

Teresa Blahnik, Associate Director of Programmatic for Centro, will discuss the emergence of programmatic media, which is the use of software to purchase digital advertising. During this session, Teresa will examine a brief history of programmatic and the evolution of media buying, and make some bold predictions for the future of programmatic. She will also explore two specific success stories with the Dr Pepper Snapple Group – the “Pick Your Pepper” campaign and the niche Schweppes Sparkling Water campaign; and how programmatic media was leveraged to scale, promote and drive incremental sales resulting in results that surpassed benchmarks and goals.

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Their success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. They have seven of the top 10 non-cola soft drinks, and nine of their 10 leading brands are No. 1 or No. 2 in their flavor categories. In addition to their flagship Dr Pepper and Snapple brands, their portfolio includes 7UP, A&W, Bai, Canada Dry, Clamato, Crush, Hawaiian Punch, IBC, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda.

Tickets for the event are $39 in advance or $49 at the door, for non-members. Admission is free for South Florida IMA members and guests. From 6:30 to 7:30 p.m., South Florida IMA will host an industry networking engagement with drinks and hors d’oeuvres. Then, from 7:30 to 8:30 p.m., Teresa Blahnik will give her presentation including takeaways for the benefit of attendees, followed by a Q&A session.

For additional information on the event or to purchase tickets, visit https://www.sfima.com/event/evolution-programmatic-media-two-case-studies-dr-pepper-snapple-group-centro/. For information on the benefits of membership or to join South Florida IMA, visit https://www.sfima.com/join/ join or e-mail membership@sfima.com.

About South Florida IMA

The South Florida Interactive Marketing Association (South Florida IMA) is the foremost organization for marketing professionals throughout Broward, Miami-Dade and Palm Beach counties. Offering educational events, peer networking, and professional development opportunities, South Florida IMA is dedicated to educational excellence and expertise in digital marketing. The membership organization serves as the voice for South Florida’s interactive marketing industry. Single and multi-seat memberships are available. To learn more about the benefits of membership, visit https://www.sfima.com/join/ or email membership@sfima.com. For additional information on South Florida IMA, visit http://www.sfima.com, follow SFIMA on Facebook, Twitter (@SFIMA) or LinkedIn.

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