Recap of the South Florida IMA September Event: The State of Search with Google’s Gary Illyes
Our September event was one for the record books. Not only was it the 15th anniversary of the South Florida IMA, but Google’s own Gary Illyes discussed what’s new in the state of search.
During the event Gary revealed to attendees how you can ensure your content comes up first in Google search rankings. Google is the most popular search engine in the world with over 75% of the search market share.
If your website is not being shown at the top of search rankings your audience isn’t able to find you and you’re missing out on potential revenue. Therefore, optimizing your Google ranking should be an integral tactic in your marketing strategy.
— SFIMA (@SFIMA) September 14, 2018
To increase your company’s Google ranking good URLs are critical. Ensure that your URLs are descriptive and reflect what your content is about. Also, ensure that your site is secure via Secure Sockets Layer (SSL) which is indicated by https:// versus http:// at the beginning of your URLs. This helps convey that your site is secure, and consumers’ information is private, and increases your chances of being picked up by Google rankings. Also, Google has begun to display warnings when a user tries to access a site that is not secure which can be a turn off to users.
Moreover, make sure you offer your readers quality content. Quality content is clear and not obscured by too many ads. Interstitial ads can increase conversions but can also negatively affect the user experience. Too many ads on your site can ding your Google ranking so use them sparingly.
— Blas Giffuni (@BGiffuni) September 14, 2018
Mobile-First Indexing (MFI) is happening. Sites that are mobile optimized are receiving 40-50% more of search impressions and higher priority in Google rankings. Ensure your critical content is mobile optimized to take advantage of MFI.
IN CASE YOU MISSED IT THE KEY TAKEAWAYS ARE:
- Good URLs are critical. Make sure your URLs are descriptive and that your site is secure.
- Produce quality content that users want that is not obstructed by ads.
- Take advantage of MFI by ensuring your site is mobile optimized.
Google is the gold standard for search ranking. Take advantage of the new state of search to increase your ranking and traffic.
UPCOMING EVENTS – MARK YOUR CALENDARS AND SAVE THE DATES!
We hope to see you at the 15th Annual Nautical Networking Event – Red Hot Blues! It will be held on Friday, February 22, 2019. A few seats are left, check out sponsorship opportunities so that you can get on the boat and don’t miss out on the best networking event of the year!
Our next educational event will be on Thursday, October 11, 2018 back at the IGFA Fishing Hall of Fame. Speaker Richard Bradley, Editor of Chief Content Officer at the Worth Acquisition Groups, will speak about how to use digital strategies to reach high net worth individuals This event is a can’t miss so make sure you register here.
Our November educational event will be held on Thursday, November 8, 2018 at the International Fishing Hall of Fame. Speaker Andy Crestodina, CMO of Orbit Media Studios, will discuss non-obvious content marketing tactics and how to improve your ranking. If this event piques your interest register here.